Illustration & Visual Systems
Role
Illustrator
Designer
Goal
Design an illustration system that supports product navigation and communication across web, mobile, and app experiences
Solution
Created a cohesive illustration system that balanced clarity, personality, and consistency across digital platforms
Impact
The work improved visual consistency and clarity across digital experiences, enabling faster production and a more cohesive user experience
About
I created distinctive category illustrations for Rakuten Rewards’ website, enhancing user navigation and shopping efficiency through intuitive visual design.
Credits
Client // Rakuten Rewards
Design Director // Marissa Winkler
Design Manager // Peter Benson
Design & Illustration // Caroline Nave
*Property of Rakuten Rewards, mocks are used to share design experience only.