Hackathon Campaign for Rakuten

Role
Designer

Goal
Unify the Hackathon experience through a cohesive, innovation-focused visual system

Solution
Delivered a flexible visual system applied across all Hackathon materials

Impact
My system elevated the overall Hackathon experience and reinforced internal brand consistency.

About
I designed visual assets for Rakuten’s inaugural global hackathon, creating posters, stickers, shirts, Zoom backgrounds, and certificates. These materials supported participants from across Rakuten Group’s commerce and marketing companies as they explored innovative business solutions.

Hackathon Posters

Hackathon T-Shirts

Hackathon Stickers & Certificates

Credits

Client // Rakuten International
Design Director // Marissa Winkler
Design Manager // Peter Benson
Designer // Caroline Nave
Copywriter // Alice Lin

Diversity & Inclusion Campaign for Rakuten

Role
Designer

Goals
Design inclusive visuals that support representation, belonging, and brand alignment

Solution
Delivered an adaptable visual system used across Rakuten’s diversity and inclusion initiatives

Impact

The work strengthened consistency, visibility, and internal alignment across Rakuten’s diversity and inclusion efforts

About
As the creative designer for Rakuten’s Employee Diversity & Inclusion Committee, I led the concepting, art direction, and production of inclusive visual assets supporting educational programming and internal events.

Diversity & Inclusion: Black History Month Campaign

Diversity & Inclusion: Lobby Screens

Credits

Client // Rakuten Americas
Creative Director // Brad Hebebrand
Art Director // Peter Benson
Designer // Caroline Nave
Senior Copywriter // Alice Lin
Copywriter // Renee Sarmiento

*Property of Rakuten Rewards and Rakuten International, mocks are used to share design experience only.

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