Rakuten
Hackathon Campaign
Role
Designer
Goal
Unify the Hackathon experience through a cohesive, innovation-focused visual system
Solution
Delivered a flexible visual system applied across all Hackathon materials
Impact
My system elevated the overall Hackathon experience and reinforced internal brand consistency.
Overview
Rakuten Group is a global technology and commerce company, with its North American businesses focused on e-commerce, digital advertising, and consumer rewards, most notably through Rakuten Rewards, one of the largest cashback platforms in the U.S.
For Rakuten’s inaugural global hackathon, I designed a cohesive set of visual assets, including posters, stickers, t-shirts, Zoom backgrounds, and certificates. These materials supported participants across Rakuten Group’s commerce and marketing organizations and helped foster a shared sense of creativity, collaboration, and innovation as teams explored new business ideas.
Rakuten
Hackathon Posters
Rakuten
Hackathon T-Shirts
Rakuten
Hackathon Stickers & Certificates
Credits
Client // Rakuten International
Design Director // Marissa Winkler
Design Manager // Peter Benson
Designer // Caroline Nave
Copywriter // Alice Lin
Rakuten
Diversity & Inclusion Campaigns
Role
Designer
Goal
Design inclusive visuals that support representation, belonging, and brand alignment.
Solution
An adaptable visual system to be used across Rakuten’s Diversity & Inclusion initiatives
Impact
The work strengthened consistency, visibility, and internal alignment across Rakuten’s diversity and inclusion efforts
Overview
As the Design Lead for Rakuten’s Employee Diversity & Inclusion Committee, I created inclusive visual assets supporting educational programming and internal events. This work included creating a cohesive set of materials for Rakuten’s inaugural global hackathon, such as posters, stickers, t-shirts, Zoom backgrounds, and certificates.
The campaign supported employees across Rakuten’s commerce and marketing organizations and helped foster a shared visual language that reinforced inclusion, collaboration, and innovation as teams came together to explore new business ideas.
Rakuten
Black History Month Campaign
Rakuten
Diversity & Inclusion Lobby Screens
Credits
Client // Rakuten Americas
Creative Director // Brad Hebebrand
Art Director // Peter Benson
Designer // Caroline Nave
Senior Copywriter // Alice Lin
Copywriter // Renee Sarmiento
*Property of Rakuten Rewards and Rakuten International, mocks are used to share design experience only.