Rakuten
Visual Systems & Illustration
Role
Illustrator
Designer
Goal
Design an illustration system that supports product navigation and communication across web, mobile, and app experiences.
Solution
A cohesive illustration system that balanced clarity, personality, and consistency across digital platforms
Impact
The work improved visual consistency and clarity across digital experiences, enabling faster production and a more cohesive user experience.
Overview
Rakuten Rewards is a leading cashback shopping platform that helps users discover deals and earn rewards across thousands of retailers, where clear category navigation plays an important role in guiding shoppers efficiently.
I contributed to creating category illustrations for Rakuten Rewards’ website, designing select illustrations used across the homepage features, category pages, and promotional placements. Working within an established visual system, I focused on clarity, consistency, and brand alignment to support intuitive navigation and reinforce Rakuten’s friendly, approachable experience.
Rakuten
Temu Promotion Illustration Application
Role
Illustrator
Designer
Goal
Increase awareness of Temu as a Rakuten Rewards merchant while communicating the breadth and variety of products available on Temu
Solution
Leveraged Rakuten Rewards’ illustration system to maintain brand consistency while refining the color palette to differentiate the Temu promotion, creating a cohesive campaign that stood out without breaking Rakuten’s visual language.
Impact
Created a distinct merchant promotion using Rakuten’s existing illustration system, reinforcing brand trust, highlighting Temu as a unique partner, and enabling scalable use across placements.
Overview
This campaign promoted Temu as a Rakuten Rewards merchant, aiming to increase consumer awareness of its wide, diverse product offering across its site and mobile app. The work needed to feel distinctly “Temu” while remaining clearly within the Rakuten Rewards ecosystem.
Credits
Client // Rakuten Rewards
Design Director // Marissa Winkler
Design Manager // Peter Benson
Design & Illustration // Caroline Nave
*Property of Rakuten Rewards, mocks are used to share design experience only.