Levi’s

Brand & Retail Design

Role
Graphic Designer — Retail Graphics

Goal
Produce clear, brand-consistent retail graphics that support in-store promotions and merchandising needs

Solution
Design and prepare production-ready retail graphics, ensuring accurate layouts, sizing, and brand alignment for in-store deployment

Impact
The work supports consistent in-store presentation and reliable execution across retail environments

Overview
Levi Strauss & Co. is a global brand with a long-standing legacy and a highly visible retail footprint, where physical environments function as an extension of the brand experience.

I designed production-ready environmental graphics for Levi’s retail spaces, translating brand guidelines into scalable, execution-ready assets across fixtures, signage, and promotional touchpoints. This experience strengthened my ability to design within complex systems, collaborate across teams, and deliver polished assets built for real-world deployment at scale.

Credits

Client // Iron Creative
Creative Director // David Caraker
Designer // Caroline Nave

*Property of Levi’s, mocks are used to share design experience only.

Sephora

Brand & Retail Design

Role
Graphic Designer — Environmental & Retail Graphics

Goal
Design clear, brand-consistent retail graphics that support merchandising strategies and enhance the in-store customer experience. 

Solution
Modular, brand-aligned retail graphics that could be efficiently updated and deployed across Sephora store environments

Impact
The work supported consistent brand presentation across stores while enabling faster seasonal updates and smoother production rollout.

Overview
Sephora is a global beauty retailer known for immersive, high-impact in-store experiences that balance discovery, education, and brand storytelling across a fast-moving retail environment.

I designed environmental graphics and digital assets for Sephora retail spaces, including creating and updating the Beauty on the Fly fixture program. The work required translating brand and merchandising guidelines into production-ready visuals that could scale across locations while remaining adaptable to frequent product launches and seasonal refreshes. By focusing on clarity, consistency, and visual impact, the program supported efficient updates in high-traffic areas and contributed to a cohesive, engaging in-store experience.