Illustration & Visual Systems
Role
Illustrator
Designer
Goal
Design an illustration system that supports product navigation and communication across web, mobile, and app experiences
Solution
Created a cohesive illustration system that balanced clarity, personality, and consistency across digital platforms
Impact
The work improved visual consistency and clarity across digital experiences, enabling faster production and a more cohesive user experience
About
Rakuten Rewards is a leading cashback shopping platform that helps users discover deals and earn rewards across thousands of retailers, where clear category navigation plays an important role in guiding shoppers efficiently.
I contributed to creating category illustrations for Rakuten Rewards’ website, designing select illustrations used across the homepage features, category pages, and promotional placements. Working within an established visual system, I focused on clarity, consistency, and brand alignment to support intuitive navigation and reinforce Rakuten’s friendly, approachable experience.
Credits
Client // Rakuten Rewards
Design Director // Marissa Winkler
Design Manager // Peter Benson
Design & Illustration // Caroline Nave
*Property of Rakuten Rewards, mocks are used to share design experience only.