Email Design Systems for Constant Contact

Role
Art Direction
Email & Content Design

Goals
Modernize Constant Contact’s email templates

Solution
Updated layouts, visual patterns, and component-based structures aligned with current email design trends

Impact
5–15% improvements in click-through performance

About
At Constant Contact, I designed flexible, modern email templates and visuals to support a wide range of customer needs. I used AI-assisted workflows to speed up ideation and production, collaborated cross-functionally, and applied best practices in accessibility, responsive design, and email deliverability through reusable, standardized systems.

Email Design Highlights

SMS Email Templates

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Holiday Email Templates

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Back to School Email Templates

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Reward Email Templates

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Feedback Email Templates

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Credits

Client // Constant Contact
Product Design Director // Blair Gylenhaal
Software Engineer Manager // Mari Davila
Senior Project Manager // Lauren Hernandez
Designer // Caroline Nave
Content // Caroline Nave

*Property of Constant Contact, mocks are used to share design experience only.

Case Study Example

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