Email Design Systems for Constant Contact
Role
Art Direction
Email & Content Design
Goals
Modernize Constant Contact’s email templates
Solution
Updated layouts, visual patterns, and component-based structures aligned with current email design trends
Impact
5–15% improvements in click-through performance
About
Constant Contact is one of the go-to email marketing platforms for millions of small businesses and nonprofits. Their emails need to work for everyone: different industries, skill levels, and accessibility needs. I designed flexible email templates and campaign visuals that balanced brand consistency with customization, working closely with Marketing, Product, and Design teams to deliver accessible, mobile-friendly campaigns at scale.
To speed things up without sacrificing quality, I brought in AI tools during early ideation and turned those explorations into reusable components. This approach cut down turnaround time and helped us consistently deliver high-quality, performance-ready emails across diverse customer needs.
Email Design Highlights
Mobile Message Email Template
Holiday Email Template
Back to School Email Template
Reward Email Template
Feedback Email Template
Credits
Client // Constant Contact
Product Design Director // Blair Gylenhaal
Software Engineer Manager // Mari Davila
Senior Project Manager // Lauren Hernandez
Designer // Caroline Nave
Content // Caroline Nave
*Property of Constant Contact, mocks are used to share design experience only.
Case Study Example
About
This holiday email template was redesigned to improve visual hierarchy, accessibility, and modular reuse across seasonal campaigns.
What Changed
• Simplified layout to improve scanability on mobile
• Improved color contrast and typography for accessibility
• Introduced modular sections to support faster seasonal swaps
• Aligned visual tone with Constant Contact’s updated brand system
