Motion Playground
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Motion Playground •
MOTION & AI ASSISTED DESIGN
Motion Explainer: Rakuten Browser Extension
Role
Design & Motion
Goals
Explain product functionality clearly and concisely through motion
Solution
Designed a lightweight motion explainer that visually walked users through key extension interactions
Impact
The video improved product clarity and supported user understanding during onboarding
About
Rakuten Rewards offers a browser extension that helps members earn cashback automatically while shopping online by surfacing timely rewards, reminders, and offers at key moments in the purchase journey.
I designed visual assets for the Rakuten browser extension, supporting promotional moments, reward reminders, and in-context messaging that needed to feel clear, trustworthy, and non-intrusive. Working within strict space, performance, and usability constraints, I focused on strong hierarchy, concise visual storytelling, and brand consistency to ensure messages were immediately understandable and effective. The work balanced marketing goals with user experience, reinforcing value without disrupting the shopping flow.
