Constant Contact
Email Design
Role
Art Direction
Email & Content Design
Goal
Modernize Constant Contact’s email templates
Solution
Updated layouts, visual patterns, and component-based structures aligned with current email design trends
Impact
5–15% improvements in click-through performance
Overview
Constant Contact is one of the go-to email marketing platforms for millions of small businesses and nonprofits. Their emails need to work for everyone, regardless of industry, skill level, or accessibility needs. I designed flexible email templates and campaign visuals that balanced brand consistency with customization, working closely with Marketing, Product, and Design teams to deliver accessible, mobile-friendly campaigns at scale.
To speed things up without sacrificing quality, I brought in AI tools during early ideation and turned those explorations into reusable components. This approach reduces turnaround time and helps us consistently deliver high-quality, performance-ready emails that meet diverse customer needs.
Constant Contact
Mobile Message Email Template
Constant Contact
Holiday Email Template
Constant Contact
Back-to-School Email Template
Constant Contact
Reward Email Template
Constant Contact
Feedback Email Template
Credits
Client // Constant Contact
Product Design Director // Blair Gylenhaal
Software Engineer Manager // Mari Davila
Senior Project Manager // Lauren Hernandez
Designer // Caroline Nave
Content // Caroline Nave
*Property of Constant Contact, mocks are used to share design experience only.
Constant Contact
Case Study Example
About
This holiday email template was redesigned to improve visual hierarchy, color contrast, and accessibility. The design needed to be optimized to support faster seasonal swaps across campaigns. Scan-ability was improved for mobile, and all was updated using the new brand system.
What Changed
• Simplified layout to improve scanability on mobile
• Improved color contrast and typography for accessibility
• Introduced modular sections to support faster seasonal swaps
• Aligned visual tone with Constant Contact’s updated brand system
